DGSQUARED【CLASSIC NOT CLASSIC】POP-UP STORE
Henshin! Heisei Era Kamen Rider 25th Anniversary Commemorative Childhood Memories Revival
DGSQUARED brings together diverse contemporary and classic IPs while championing emerging artists, collaborating to develop trend-setting toys and stylish, distinctive products that integrate art into everyday life. From 13th September to 1st October, DGSQUARED presents its first pop-up store at 54 Sai Street, Sheung Wan, under the theme ‘CLASSIC NOT CLASSIC’. This gathering of iconic IPs unveils innovative concept products, breathing fresh life into timeless franchises. Highlights include the Heisei Era Kamen Rider series, the classic video game IP Bubble Bobble, and the nostalgic Hong Kong confectionery IP - Peko Chan.
A shared language across generations — Kamen Rider Henshin! Over 20 products from Heisei era series Meticulously crafted to express devotion to Kamen Rider!
DGSQUARED has specially crafted multiple premium collectibles paying homage to Heisei Kamen Rider. The most anticipated piece is undoubtedly the globally limited edition of 130 pieces, Kamen Rider 555 bronze vinyl bust. Designed around the immortal classic 555 from the Heisei Kamen Rider series, exquisite craftsmanship vividly captures 555's heroic battles. The bronze-toned finish accentuates 555's battlefield achievements. Each bust bears a unique limited-edition collector's serial number, making it highly collectible.
The Craft Beer collection features 20 distinct designs, each brewed with distinct hop varieties. A four-bottle set includes a card-style bottle opener featuring the corresponding Kamen Rider combination printed by year, combining practicality with collectible appeal.
Additionally, this release introduces a range of tool-themed products, where Kamen Rider transforms into your everyday guardian, offering tools to tackle life's challenges. The industrial-style apparel collection features clean, edgy designs, allowing even understated wear to showcase the discerning taste of dedicated fans.
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Kamen Rider Faiz Vinyl Half Bust Statue - Bronze Limited to 130 pieces worldwide, each bust features a unique collector's serial number. |
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Kamen Rider Heisei Series Craft Beer (Set) |
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Kamen Rider Heisei Series Tools |
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Kamen Rider Heisei Series Utility Vest - Faiz |
Kamen Rider Heisei Series Jacket |
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Kamen Rider Heisei Series Rinse Wash T-shirt |
Kamen Rider Heisei Series Cap - Kuuga |
The pop-up store features multiple interactive photo spots and mini-games, where you can vote for your favorite Heisei Kamen Rider
DGSQAURED-[Classic Not Classic] pop-up store features multiple photo spots integrated with Heisei Kamen Rider visual installations, inviting fans to step into the inner world of Kamen Rider from the moment they enter. Step into the ‘Heisei Kamen Rider Quotes Array’, where twenty suspended slogans flow like energy, evoking classic storylines in your mind; Follow this with the ‘Heisei Series Craft Beer Wall,’ crafted for fans and beer connoisseurs alike to deliver an unparalleled sensory experience. Savor the distinct aromas of 20 unique hops varieties on-site, paired with beer bottles bearing Heisei Kamen Rider designs. Each bottle seems to narrate a Kamen Rider legend, awakening fans' fervent admiration for heroes while satisfying brew connoisseurs' pursuit of craft excellence.
The venue also features themed photo zones including the ‘Bubble Bobble Space’ and the ‘Peko Chan Selfie Corner’, allowing fans to collectively reminisce about childhood memories. After exploring the exhibition, remember to cheer on ‘Your Favorite Heisei Kamen Rider’ before departing by affixing your voting sticker. Together, let's reveal Hong Kong fans' most beloved hero!
Bonus featured: Other selected DGSQUARED highlights
DGSQUARED, alongside its Kamen Rider merchandise, boasts several whimsical and artistically inspired IPs. Selected products will be available for purchase at the venue, including: ① Bubble Bobble Vinylic Toy (Limited to 100 sets) - Bubble Dragon (Melon Soda & Ramune Limited Edition Set): Inspired by classic Japanese beverages, this limited release features a blue transparent soda bottle design with embedded popcorn decorations, adding playful charm and evoking collective nostalgia. ② Peko Chan collectible toys and various products, incorporating the classic Fujiya candy concept into design for maximum cuteness. ③ Yumo & Friends collectible toys, centered around protagonist Yumo and friends' mischievous antics and lazy routines during work hours! ④ DGSARTOR apparel, featuring multiple classic artworks reimagined through contemporary clothing, making art more accessible.
DGSQUARED【CLASSIC NOT CLASSIC】POP-UP STORE
Date: 13 September 2025 (Saturday) – 1 October 2025 (Wednesday)
Time: 1200 to 2000
Venue: G/F, 54 Sai Street, Sheung Wan, Hong Kong